ABOUT The Practitioner

Partner advertisements in The Practitioner, our quarterly equine publication, help promote the mission of the Florida Association of Equine Practitioners (FAEP). This contributes to the protection and enhancement of the equine veterinary profession. Advertising in The Practitioner is an effective form of communicating both brand- and product-specific messages to our audience, which encompasses the decision-makers of our industry.

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WHY ADVERTISE?

The Practitioner is an equine-exclusive publication and is distributed to a national circulation of approximately 3,000 equine practitioners. This includes all FAEP members and other national association members. The Practitioner is a high-quality, award-winning print medium that easily reaches a target market of equine practitioners who utilize your products and services. Our specific goal for advertisers is to expose our readership to products and services that will make their clinics, hospitals, and companies become more productive and efficient.

The Practitioner

  • Provides invaluable outreach opportunities to veterinary medical professionals.
  • Targets your message to DVMs, practice managers, and veterinary students.
  • Keeps membership aware of breaking veterinary news and noteworthy industry developments.
  • Showcases industry partnerships (conference exhibits, sponsorship, and other joint programs).
  • Recognizes those industry partners committed to supporting veterinary medicine in Florida and beyond.

Frequency

The magazine is published four times a year and delivered to each of our members as well as members of national equine associations. With direct mail delivery and digital promotion, your advertisement is guaranteed to be given to thousands of dedicated veterinary professionals.

2024 Offer

Book an ad in our print edition and get a free banner ad (160x600px or 970x90px) in the digital version of the magazine at no extra cost, doubling your reach and impact!

PUBLISHING SCHEDULE

SPECIFICATIONS & RATES

Practitioner rates FAEP

DIGITAL ADVERTISING 

The digital version of The Practitioner is delivered to over 3,000 veterinary professionals via email quarterly, one week after the print edition is sent out to members’ mailboxes. Boasting industry-leading open rates, our email announcements can be a forward-thinking place to house your advertisement, which can link to your own website or platform. Please ensure the graphics are high quality, as dimensions may be expanded. Positions are not fixed but based on content distribution. Our advertisements are limited in quantity to best balance our content and our advertisers’ opportunities to stand out.

DEMOGRAPHICS

 

SUBMISSION GUIDELINES

All advertising is subject to FVMA/FAEP approval. Failure to follow the specifications above could result in printing issues. For more information, contact communications@fvma.org or call 800-992-3862.

  • Margin and Bleed: Full-page bleed ads and inserts will be exempt from publication headers, footers, folios, and publication artwork. Bleed must be 0.125″ and must have a minimum of 0.125″ margin to ensure all pertinent content is included upon print.
  • File Format: Advertisements must be submitted in acceptable electronic formats. Press-ready, high-resolution PDF format is the most stable and preferred file type accepted. Layers should be flattened with all fonts embedded or outlined. Export to PDF-X 1a will ensure the optimum file for the reproduction of the ad.
  • Resolution: Files must have a minimum resolution of 240 dpi. Please convert all RGB images and spot colors to CMYK. If providing an image file for the ad, we also accept .tif or .eps, with all text converted to outlines and all images embedded.

Ads designed using Microsoft Word, Excel, PowerPoint, or Publisher will not be accepted. If files are prepared improperly and technical requirements are not met, the FVMA cannot guarantee the reproduction of the ad.

Advertisements must be received on or before the dates referenced earlier in electronic format. Artwork that requires the FVMA to edit, create or modify will be billed at $50.00 per hour with a minimum charge of one hour and $35.00 for each additional “proof” produced.

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