ABOUT FVMA Advocate

FVMA Advocate is a membership-oriented publication that reaches over 5,000 veterinary professionals. The publication shares important information about the veterinary profession, including world-class continuing education offerings, member news, updates on our advocacy efforts, disaster preparedness, and more.

By advertising in FVMA Advocate, you are significantly enhancing and further supporting the mission of the FVMA and contributing to the protection and enhancement of the veterinary profession.

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WHY ADVERTISE?

FVMA Advocate advertising is an effective form of communicating both brand and product-specific messages to our membership – your customers – and the decision-makers within our industry. The publication focuses on our members and brings timely and relevant information to our readers. We aim to add value to the livelihood of our profession and the wellness of our membership.

FVMA ADVOCATE

  • Target your message to DVMs, CVTs, practice managers, and veterinary students.
  • Keeps membership aware of breaking veterinary news and noteworthy industry developments.
  • Showcases industry partnerships (conference exhibits, sponsorship, and other joint programs).
  • Recognizes those industry partners committed to supporting veterinary medicine in Florida and beyond.

FREQUENCY

The magazine is published four times a year and delivered to each of our members. It is also given out to prospective members at the FVMA Annual Conference and The Gulf Atlantic Veterinary Conference, the FVMA’s yearly small animal events. With direct mail delivery and digital promotion, your advertisement is guaranteed to be given to thousands of dedicated veterinary professionals.

SPECIFICATIONS & RATES

FVMA Advocate rates

PUBLISHING SCHEDULE

Publication dates are approximate and subject to change at the FVMA’s discretion.

2024 Offer

Book an ad in our print edition and get a free banner ad (160x600px or 970x90px) in the digital version of the magazine at no extra cost, doubling your reach and impact!

DIGITAL ADVERTISING OPPORTUNITIES

The digital version of FVMA Advocate is delivered to over 5,000 veterinary professionals via email quarterly, one week after the print edition is sent out to members’ mailboxes. Boasting industry-leading open rates, our email announcements can be a forward-thinking place to house your advertisement, which can link to your own website or platform.

Please ensure the graphics are high quality, as dimensions may be expanded. Positions are not fixed but based on content distribution. Our advertisements are limited in quantity to best balance our content and our advertisers’ opportunities to stand out.

DEMOGRAPHICS

SUBMISSION GUIDELINES

All advertising is subject to FVMA/FAEP approval. Failure to follow the specifications above could result in printing issues. For more information, contact communications@fvma.org or call 800-992-3862.

  • Margin and Bleed: Full-page bleed ads and inserts will be exempt from publication headers, footers, folios, and publication artwork. Bleed must be 0.125″ and must have a minimum of 0.125″ margin to ensure all pertinent content is included upon print.
  • File Format: Advertisements must be submitted in acceptable electronic formats. Press-ready, high-resolution PDF format is the most stable and preferred file type accepted. Layers should be flattened with all fonts embedded or outlined. Export to PDF-X 1a will ensure the optimum file for the reproduction of the ad.
  • Resolution: Files must have a minimum resolution of 240 dpi. Please convert all RGB images and spot colors to CMYK. If providing an image file for the ad, we also accept .tif or .eps, with all text converted to outlines and all images embedded.

Ads designed using Microsoft Word, Excel, PowerPoint, or Publisher will not be accepted. If files are prepared improperly and technical requirements are not met, the FVMA cannot guarantee the reproduction of the ad.

Advertisements must be received on or before the dates referenced earlier in electronic format. Artwork that requires the FVMA to edit, create, or modify will be billed at $50.00 per hour with a minimum charge of one hour and $35.00 for each additional “proof” produced.

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